Because there are
no other Jewellery antique stores in Calgary, Lafrangia has a strong
competitive advantage over all of its direct and indirect
competitors. It will be the first store of its kind to offer jewelry
that is resale, restored, refurbished or designed as a distinctive
line. Customers will come to LaFrangia to have their jewellery
redesigned into an heirloom quality treasure that can be handed down
to their loved ones. Or they can choose a one of a kind treasure to
give as a gift.