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At the present time LaFrangia Custom Jewellery and Design sells directly to consumers and to retail businesses in Calgary, Edmonton, Banff, and Cochrane. The brand is spreading across the western Canadian market in order to lay a foundation for the LaFrangia Boutique concept being built. The plan is to continue selling as much jewellery as possible on both platforms while building a website so that the brand can then inspire the shop based around refurbishment and restoration of vintage jewellery or reclamation of old into new. The LaFrangia Boutique will showcase several one-of-a-kind lines of artist made jewellery connected to its theme, including the LaFrangia Custom Design label. But in addition to these newly made items, there will be a selection of well chosen antique pieces to lure the discerning consumer.